In the context of comprehensive rural revitalization,the development of rural areas has become a top priority,especially the development of those areas in China's western region.In recent years,the eastern and western regions of China are faced with problems such as wide economic gap,weak subsequent growth and lack of industrial support in the process of economic development.Therefore,we should implement the strategy of rural revitalization to promote the coordinated development of the eastern and western regions.In order to promote the sustainable development of the western region,we must strengthen the investment in factors of production,especially in finance,and build a comprehensive,pluralistic and comprehensive financing mechanism for rural revitalization,fully understand the current situation and development trend of rural revitalization in the western region,and study its existing development models and approaches.It is found that there are difficulties in rural construction in the western region,such as existence of the single financing channel,the development of traditional industries and the lack of human resources.Therefore,we are supposed to further seek ways to solve the problem,broaden financing channels,innovate and upgrade industrial structure,retain and introduce talents and individuals,and give better play to the role of financing in the strategy of rural revitalization.