The revitalization of rural culture is an important part of implementing the strategy of rural revitalization.With the continuous promotion of the digitization wave,the development of new media has brought new opportunities to rural economy,politics and culture.In the new era,for the creative transformation and innovative development of rural culture,it is necessary to tell a good story of rural culture and enhance the public's recognition of rural culture.For this reason,we should look for new opportunities for development on the basis of protecting the inherent characteristics of rural culture,make use of the advantages of mass media,improve the psychology of rural culture,and establish self-confidence in rural culture in digital communication,and promote the deep development of the revitalization of rural culture.
new mediacultural communicationrural culturestatus quopath