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新媒体助力乡村文化振兴的路径探赜

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乡村文化振兴是实施乡村振兴战略的重要内容.伴随着数字化浪潮的不断推进,新媒体的发展给乡村经济、政治、文化带来新的机遇.新时代,对乡村文化进行创造性转化和创新性发展就要讲好乡村文化故事,增进大众对于乡村文化的认同.为此,应在保护好乡村文化自身固有特色的基础上寻找新的发展契机,借助大众传媒的优势,健全乡村文化心理,在数字化传播中建立乡村文化自信,推动乡村文化振兴的深层次发展.
The revitalization of rural culture is an important part of implementing the strategy of rural revitalization.With the continuous promotion of the digitization wave,the development of new media has brought new opportunities to rural economy,politics and culture.In the new era,for the creative transformation and innovative development of rural culture,it is necessary to tell a good story of rural culture and enhance the public's recognition of rural culture.For this reason,we should look for new opportunities for development on the basis of protecting the inherent characteristics of rural culture,make use of the advantages of mass media,improve the psychology of rural culture,and establish self-confidence in rural culture in digital communication,and promote the deep development of the revitalization of rural culture.

new mediacultural communicationrural culturestatus quopath

常雪薇

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新疆师范大学 马克思主义学院,乌鲁木齐 830017

新媒体 文化传播 乡村文化 现状 路径

2023年度自治区"十四五"重点学科马克思主义理论学科人才培养项目

23SDMY0310

2024

智慧农业导刊

智慧农业导刊

ISSN:
年,卷(期):2024.4(4)
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