With the development of economy and the progress of science and technology,mobile Internet covers all kinds of social industries.China has entered a self-media era.Short video has become an indispensable product,and it has also become an important way to transmit information.The rapid rise of short video production has become one of the main ways for enterprises to promote products.Through the research on the short video marketing mode of Yunnan Arabica coffee,this paper finds out the problems existing in Yunnan Arabica coffee short video marketing.Video creation tends to be homogeneous,the interaction between brands and consumers is low,brand awareness is weak and operation ability is insufficient,platform management mechanism is not perfect,and the back-end logistics cost of marketing is high.Finally,the paper puts forward the innovative countermeasures of Yunnan Arabica coffee short video marketing,and finally realizes the smart upgrade of Yunnan Arabica coffee marketing system.
国家科技期刊平台
NSTL
万方数据
维普
