In the new media era which boasts the continuous development of information technology,the development of mobile Internet is more diversified.The short video platform opens up the live streaming with goods plate,creating a real-time sharing network environment in which everyone seems an anchor person,which has brought new opportunities for development of agricultural products sales.Therefore,this paper takes live streaming as the theme to analyze in detail the shortcomings in the process of helping farmers,including low capacity of logistics and distribution,lack of direct seeding management system of agricultural products,and low degree of branding of agricultural products.Thus,some suggestions are put forward in terms of logistics,live streaming management system and brand construction.
rural revitalizationlive streaming of agricultural productsrural e-commercehelping farmerscountermeasures
国家科技期刊平台
NSTL
万方数据
