For the rural construction which integrates economy and culture,in the context of the close relationship between economic,cultural and social development,the perspective of traditional handicraft reproduction is involved in the rural economic and cultural construction.it is of great significance to the promotion of people's livelihood economy and cultural reconstruction.In the case of the fault in the inheritance of rural culture and the gradual decline of rural culture,the formation of a reasonable cultural growth mechanism is an effective way to promote the inheritance of non-legacy handicrafts and promote the exchange and interaction between urban and rural areas.Taking Luodong craftsman town in Conghua as an example,this paper analyzes the influence of traditional craft culture on rural tourism,rural culture and economic development,how to realize the innovative transformation and economic value of opponent craft culture,and how to integrate into the development path of the times.