首页|新媒体视角下民族文化与体育赛事的耦合与发展——以贵州"村超"为例

新媒体视角下民族文化与体育赛事的耦合与发展——以贵州"村超"为例

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全面建成小康社会后,乡村振兴战略成为国家发展的关键.乡村振兴战略不仅需要考虑经济发展的因素,也要考虑文化传承等.作为中华文化宝库的重要组成部分,民族文化对提升人民自豪感,促进社会和谐至关重要.探索乡村振兴与民族文化发展路径,对于我国社会和谐与文化多样性保护有重大意义.贵州榕江对于"村超"IP的成功打造,让民族文化的传承有新的载体,为助推乡村振兴提供范例.该文以贵州榕江"村超"为研究对象,探讨在新媒体时代,民族文化与体育赛事的耦合与发展,旨在为新媒体时代深度挖掘民族文化资源、推动乡村文化振兴提供借鉴意义.
After building a well-off society in an all-round way,the strategy of rural revitalization has become the key to national development.The strategy of rural revitalization needs to consider not only the factors of economic development,but also cultural inheritance.As an important part of the treasure house of Chinese culture,national culture is very important to enhance people's pride and promote social harmony.Exploring the path of rural revitalization and the development of national culture is of great significance to the protection of social harmony and cultural diversity in our country.The successful building of the IP of"Village Super League"in Rongjiang,Guizhou Province has provided a new carrier for the inheritance of national culture and provided an example for promoting the revitalization of the countryside.Taking"Village Super League"in Rongjiang,Guizhou Province as the research object,this paper discusses the coupling and development of national culture and sports events in the new media era,in order to provide reference for deeply excavating national cultural resources and promoting the revitalization of rural culture in the new media era.

new medianational cultureVillage Super LeagueGuizhourural revitalization

蹇亚兰、戴艽

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凯里学院,贵州 凯里 556011

新媒体 民族文化 村超 贵州 乡村振兴

凯里学院乡村振兴研究专项

2023XJZX0210

2024

智慧农业导刊

智慧农业导刊

ISSN:
年,卷(期):2024.4(8)
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