After building a well-off society in an all-round way,the strategy of rural revitalization has become the key to national development.The strategy of rural revitalization needs to consider not only the factors of economic development,but also cultural inheritance.As an important part of the treasure house of Chinese culture,national culture is very important to enhance people's pride and promote social harmony.Exploring the path of rural revitalization and the development of national culture is of great significance to the protection of social harmony and cultural diversity in our country.The successful building of the IP of"Village Super League"in Rongjiang,Guizhou Province has provided a new carrier for the inheritance of national culture and provided an example for promoting the revitalization of the countryside.Taking"Village Super League"in Rongjiang,Guizhou Province as the research object,this paper discusses the coupling and development of national culture and sports events in the new media era,in order to provide reference for deeply excavating national cultural resources and promoting the revitalization of rural culture in the new media era.
new medianational cultureVillage Super LeagueGuizhourural revitalization