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数字文化产业助推乡村振兴的优化路径研究

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乡村数字文化产业是一种通过数字技术手段将乡村的非遗技艺、文献资料、村落遗址等文化资源进行数字化整合和传播的新业态,具有融合性、创新性和引领性的特点,而数字文化产业的高质量发展不仅是农村经济建设的重要保障,而且为乡村振兴注入强大动力,并推动新时代乡村的可持续发展.然而,乡村数字文化产业的发展过程中仍然存在着专业化人才匮乏、基础设施不完善、知识产权保护不完善和资金支持不足等问题,严重制约乡村经济的后续发展.因此,该文尝试从"技术赋能-经济发展-产业融合"的角度分析数字文化产业助推乡村振兴的内在逻辑,并提出相应的优化路径,即积极打造乡村数字人才队伍、加强乡村数字化基础设施建设、加强乡村网络阵地建设和推动数字技术与优秀乡村文化多领域深度融合.
Rural digital culture industry is a kind of new business type who digitally integrates and spreads rural cultural resources such as non-heritage skills,documents,village sites and so on by means of digital technology.It has the characteristics of integration,innovation and leading.The high-quality development of digital culture industry is not only an important guarantee of rural economic construction,but also injected a strong driving force for rural revitalization,promoting the sustainable development of the countryside in the new era.However,there are still some problems in the development of rural digital culture industry,such as lack of specialized talents,imperfect infrastructure,imperfect intellectual property protection and insufficient financial support,which seriously restrict the follow-up development of rural economy.Therefore,this paper attempts to analyze the inherent logic of digital culture industry promoting rural revitalization from the perspective of"technological empowerment-economic development-industrial integration",and puts forward the corresponding optimization path.That is,to actively build a team of rural digital talents,strengthen the construction of rural digital infrastructure,strengthen the construction of rural network positions,and promote the deep integration of digital technology and excellent rural culture in many fields.

digital culture industryrural revitalizationrealistic dilemmainternal logicoptimization path

周燕芝

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桂林理工大学 公共管理学院,广西 桂林 541000

数字文化产业 乡村振兴 现实困境 内在逻辑 优化路径

2024

智慧农业导刊

智慧农业导刊

ISSN:
年,卷(期):2024.4(9)
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