Rural digital culture industry is a kind of new business type who digitally integrates and spreads rural cultural resources such as non-heritage skills,documents,village sites and so on by means of digital technology.It has the characteristics of integration,innovation and leading.The high-quality development of digital culture industry is not only an important guarantee of rural economic construction,but also injected a strong driving force for rural revitalization,promoting the sustainable development of the countryside in the new era.However,there are still some problems in the development of rural digital culture industry,such as lack of specialized talents,imperfect infrastructure,imperfect intellectual property protection and insufficient financial support,which seriously restrict the follow-up development of rural economy.Therefore,this paper attempts to analyze the inherent logic of digital culture industry promoting rural revitalization from the perspective of"technological empowerment-economic development-industrial integration",and puts forward the corresponding optimization path.That is,to actively build a team of rural digital talents,strengthen the construction of rural digital infrastructure,strengthen the construction of rural network positions,and promote the deep integration of digital technology and excellent rural culture in many fields.
digital culture industryrural revitalizationrealistic dilemmainternal logicoptimization path