大数据背景下农村电商发展存在的制约因素与解决对策分析
马辉1
作者信息
- 1. 武汉轻工大学 人文与传媒学院,武汉 430000
- 折叠
摘要
互联网推动大数据科技的蓬勃发展.近年来,大数据技术进步迅速,对传统电子商务推广产生深远影响.借助大数据科技在农村电子商务推广中,能更为精准地捕捉消费者购物偏好及消费行为等信息.大数据技术可以精确地区分不同类型的消费者.借助大数据技术,农村电商能够更高效地进行数据管理和分析,进而提升其生存能力和竞争优势.从电子商务平台的用户角度来看,运用大数据有助于优化每位用户的购物体验,并为其提供优质的服务,以满足多样化的购物需求.
Abstract
The Internet promotes the vigorous development of big data's science and technology.In recent years,big data has made rapid technological progress,which has a far-reaching impact on the promotion of traditional e-commerce.With the help of big data technology in rural e-commerce promotion,we can more accurately capture consumers'shopping preferences and consumer behavior and other information.Big data technology can accurately distinguish different types of consumers.With the help of big data technology,rural e-commerce can manage and analyze data more efficiently,so as to enhance its viability and competitive advantage.From the perspective of users of the e-commerce platform,the use of big data helps to optimize each user's shopping experience and provide them with quality services to meet a variety of shopping needs.
关键词
大数据/农村/电商发展/发展现状/制约因素/发展对策Key words
big data/rural areas/e-commerce development/development status/restrictive factors/development countermeasures引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
维普
万方数据