The Internet promotes the vigorous development of big data's science and technology.In recent years,big data has made rapid technological progress,which has a far-reaching impact on the promotion of traditional e-commerce.With the help of big data technology in rural e-commerce promotion,we can more accurately capture consumers'shopping preferences and consumer behavior and other information.Big data technology can accurately distinguish different types of consumers.With the help of big data technology,rural e-commerce can manage and analyze data more efficiently,so as to enhance its viability and competitive advantage.From the perspective of users of the e-commerce platform,the use of big data helps to optimize each user's shopping experience and provide them with quality services to meet a variety of shopping needs.
big datarural arease-commerce developmentdevelopment statusrestrictive factorsdevelopment countermeasures