With the progress of Internet of Things technology,digital technology is gradually applied in the field of agriculture.Digital economy is a big business card of Zhejiang.The digital transformation of produce in the marketing stage is one of the important ways for farmers to achieve common prosperity.Through market research and marketing practice,this paper analyzes the sales situation of"Red Beauty",the representative of cash crops in Xiangshan County,Ningbo,on the Internet marketing platform.According to the characteristics of agricultural product marketing,it is expected to actively explore the optimization suggestions of agricultural product marketing strategy in the digital context.
digital economydigitalizationRed Beautyagricultural productsmarketing
国家科技期刊平台
NSTL
万方数据
