The project takes the characteristic fruit sand hollow plum and its various composite products in Yanhe County of Guizhou Province as an example to build big data new media sales platform.Collect,refine and integrate the information of sand hollow plums to promote the sales of fruits and their products.Through the Internet,to provide more sales channels for sand hollow plums in Yanhe County,Guizhou Province.Lead fruit farmers to achieve the combination of online and offline multi-dimensional sales,promote the initiative of sales of sand hollow plum related products,and open up new ideas for the revitalization of rural areas.