乡村振兴视域下重庆农村电商发展影响因素分析
刘文雅 1伍小燕2
作者信息
- 1. 四川外国语大学,重庆 400031;重庆大学,重庆 400044
- 2. 四川外国语大学,重庆 400031
- 折叠
摘要
该文基于乡村振兴背景下对影响重庆农村电商发展因素进行灰色关联度分析.研究结果显示,农村互联网宽带接入用户对重庆农村电商发展影响程度最大,根据实证分析结果,该文提出乡村振兴视域下重庆农村电商发展的具体对策和建议.
Abstract
Based on the background of rural revitalization,this paper analyzes the gray correlation degree of the factors affecting the development of rural e-commerce in Chongqing.The results show that rural Internet broadband access users have the greatest impact on the development of rural e-commerce in Chongqing.According to the results of empirical analysis,this paper puts forward specific countermeasures and suggestions for the development of rural e-commerce in Chongqing from the perspective of rural revitalization.
关键词
乡村振兴战略/重庆农村电商/农产品上行/灰色关联度分析/电商平台Key words
Rural Revitalization Strategy/rural e-commerce in Chongqing/uplink of agricultural products/grey correlation analysis/e-commerce platform引用本文复制引用
基金项目
重庆市社会科学规划项目(2020PY46)
出版年
2024
国家科技期刊平台
NSTL
万方数据