This paper aims to study the construction of rural tourism brand in Zhongsi Village of Shenbei New District,Shenyang City,and explore its role in promoting the development of rural tourism.Through the analysis of Zhongsi Village rural tourism brand construction,the existing problems and development potential are found out,and the corresponding strategies and suggestions are put forward.First of all,this paper introduces the background and purpose of the research,and makes clear the significance of this paper.Then,in the overview part,the geographical location,history and culture and rich tourism resources of Zhongsi Village in Shenbei New District are described in detail.Then,through the analysis of the brand construction of rural tourism at home and abroad,combined with the actual situation of Zhongsi Village,the paper discusses the current situation of brand construction of rural tourism.Finally,aiming at the construction of Zhongsi Village rural tourism brand,the paper puts forward the strategies of positioning and goal,brand image shaping,marketing strategy,communication channel and construction experience for reference,in order to promote the development of Zhongsi Village rural tourism brand.
Shenbei New DistrictZhongsi Villagerural tourism brandFirst Village of homestay in Liaoshenmarketing strategy
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