沈阳市沈北新区中寺村乡村旅游品牌建设研究
冷光磊 1吴昵卓 1陈清杨 1孙国为 1唐明浩 1李纪1
作者信息
摘要
该文旨在研究沈阳市沈北新区中寺村乡村旅游品牌建设,并探讨其在推动乡村旅游发展中的作用.通过对中寺村乡村旅游品牌建设的分析研究,找出其存在的问题及发展潜力,并提出相应的策略和建议.首先,介绍研究的背景和目的,明确该文的研究意义.接着,在概况部分中,详细描述沈北新区中寺村的地理位置、历史文化和丰富的旅游资源.然后,通过对国内外乡村旅游品牌建设状况的分析,结合中寺村的实际情况,探讨乡村旅游品牌建设现状.最后,针对中寺村乡村旅游品牌建设,提出定位和目标、品牌形象塑造、营销策略、传播渠道和建设经验借鉴等方面的策略,以促进中寺村乡村旅游品牌的发展.
Abstract
This paper aims to study the construction of rural tourism brand in Zhongsi Village of Shenbei New District,Shenyang City,and explore its role in promoting the development of rural tourism.Through the analysis of Zhongsi Village rural tourism brand construction,the existing problems and development potential are found out,and the corresponding strategies and suggestions are put forward.First of all,this paper introduces the background and purpose of the research,and makes clear the significance of this paper.Then,in the overview part,the geographical location,history and culture and rich tourism resources of Zhongsi Village in Shenbei New District are described in detail.Then,through the analysis of the brand construction of rural tourism at home and abroad,combined with the actual situation of Zhongsi Village,the paper discusses the current situation of brand construction of rural tourism.Finally,aiming at the construction of Zhongsi Village rural tourism brand,the paper puts forward the strategies of positioning and goal,brand image shaping,marketing strategy,communication channel and construction experience for reference,in order to promote the development of Zhongsi Village rural tourism brand.
关键词
沈北新区/中寺村/乡村旅游品牌/辽沈民宿第一村/营销策略Key words
Shenbei New District/Zhongsi Village/rural tourism brand/First Village of homestay in Liaoshen/marketing strategy引用本文复制引用
基金项目
沈阳大学大学生创新创业训练计划(2023)(202311035022)
出版年
2024
国家科技期刊平台
NSTL
万方数据