With the advent of the Internet era,online sales of agricultural products have become a new marketing model.It has brought many opportunities for development,but it still has many defects and difficulties to be solved.Taking Heilongjiang Province as an example,this paper discusses the online sales of agricultural products in the context of the new era.Firstly,the advantages of Heilongjiang Province agricultural products in online sales are analyzed,including abundant agricultural products resources,perfect agricultural industry chain and government policy support.Secondly,the paper discusses the influence of online sales on agricultural products sales model,and how to use network platform to enhance the brand image and sales effect of agricultural products.However,online sales also bring many challenges,such as logistics distribution,agricultural product quality safety,consumer trust and so on.Finally,this paper puts forward some strategies and suggestions to deal with these challenges,including the way of online sales of agricultural products,the establishment of agricultural product quality safety traceability system,and the improvement of consumer trust.
国家科技期刊平台
NSTL
万方数据
