Make great efforts to excavate and activate the excellent traditional cultural resources in the countryside,and take the cultural industry to empower the rural economic and social development,so as to comprehensively implement the strategy of rural revitalization.This paper takes flower candle produced in Sinan County and Guizhou Province as an example.Flower candle is an ancient folk craft represented by the magnificent dragon and Phoenix flower candle.Candle not only burns for a long time,smokeless and tasteless,but also can be transported over a long distance after packaging,which is deeply loved by the majority of consumers.However,because of its complicated production process,it gradually disappeared in people's field of vision.In the context of modern"Internet Plus",we use Douyin and Kuaishou short videos to spread and promote Sinan candles,improve their popularity,innovate and transform them,open and broaden their sales,and keep pace with the times.Let flowers and candles never fall.
Sinan candle"Internet Plus"living intangible culturerural revitalizationcultural revitalization
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