With its superior geographical location and rich agricultural resources,Guangxi has gradually formed a distinctive cluster of geographical indications of agricultural products,providing strong support for regional social and industrial development.However,in the process of industrial development around geographical indication agricultural products,brand construction is still faced with challenges such as quality supervision,lack of brand strength and so on.This paper focuses on the regional brand construction of geographical indication agricultural products in Guangxi,probes into the construction of the double strong engine mechanism of government and market from the perspective of cooperation between government and market,and puts forward the implementation of phased,systematic and standard construction in the dimension of strong engine of the government.In order to promote the high-quality development of regional brand construction of geographical indication agricultural products in Guangxi,measures such as market channel,development resources and management main body should be implemented in the strong engine of the market.
Guangxigeographical indication agricultural productsgovernment-enterprise relationshipstrong enginebrand building