中国茶叶企业高质量发展的多案例研究
卓钊航 1曾淑贞 1许先文 1吴瑕 1郭英1
作者信息
- 1. 江西财经大学 工商管理学院,南昌 330013
- 折叠
摘要
茶产业自古以来就是我国的特色产业,国家也十分重视其发展.同时,近年兴起的"饮茶潮"也为茶产业的发展带来新的契机.但目前,有品类,无品牌,茶叶企业因经济体量小等原因,难以承接规模庞大的潜在市场,茶叶企业的转型升级迫在眉睫.该文按照互斥全包的原则选取我国的 3 家知名茶叶企业,分别代表传统出口模式、传统制造模式及传统经营体制.该文将遵循"企业定性→提出问题→解决问题"的逻辑对各案例进行逐一分析,并基于案例分析结果抽象出茶叶企业高质量发展的多路径模型,最后给出结论与展望.
Abstract
The tea industry has been a characteristic industry of our country since ancient times,and the state also attaches great importance to its development.At the same time,the rising tide of tea drinking in recent years has also brought new opportunities for the development of the tea industry.But at present,there are categories,no brand,tea enterprises due to small economic and other reasons,it is difficult to undertake a large-scale potential market,the transformation and upgrading of tea enterprises is imminent.According to the principle of mutual exclusion,this paper selects three well-known tea enterprises in China,which represent the traditional export mode,traditional manufacturing mode and traditional management system respectively.This paper analyzes each case one by one according to the logic of"enterprise determination →problemraising → problemsolving",abstracts the multi-path model of high-quality development of tea enterprises based on the results of case analysis,and finally gives the conclusion and prospect.
关键词
茶产业/多案例研究/传统模式/转型升级/高质量发展Key words
tea industry/multiple case studies/traditional model/transformation and upgrading/high-quality development引用本文复制引用
基金项目
2024年江西财经大学大学生创新创业训练计划项目(202410421067)
出版年
2024
国家科技期刊平台
NSTL
万方数据