Strengthening online marketing is an important way to cultivate the industry of specialty agricultural products.Although the development situation of Bobai Ipomoea Aquatica industry is good,there are still some problems in online marketing,such as insufficient brand effect,cheap price,poor marketing channel,poor promotion effect and so on.Therefore,it is necessary to use modern new media to carry out online marketing,strengthen the construction of product characteristics IP,customer value pricing,build three-dimensional marketing channels,and actively carry out a variety of promotions,so as to promote the development and growth of Bobai Ipomoea Aquatica industry.
国家科技期刊平台
NSTL
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