乡村振兴战略视角下赫章核桃产业发展研究
李项威 1韩宝银 1黄晓佳 1安小燕1
作者信息
摘要
以贵州省赫章县为例,搭建新媒体公众号,对农产品信息进行加工、包装、整合,促进农产品的销售.基于新媒体宣传方式,把各色各样的核桃产品活化于网上,不只是存在于线下.建立"促进核桃产品复购服务平台",充分发挥赫章核桃资源优势,以市场化方式发展核桃产品销售,提高核桃品牌影响力,持续打造"赫章核桃"公共品牌.
Abstract
This takes Hezhang County,Guizhou Province as an example to set up a new media official account to process,package and integrate the information of agricultural products,so as to promote the sales of agricultural products.Based on the new media promotion,this paper proposes to activate all kinds of walnut products online,instead of allowing them obly exist offline,and therefore establish a"walnut product repurchase promotion service platform",give full play to the advantages of Hezhang walnut resources,develop walnut product sales in a market-oriented way,improve the influence of walnut brand,and continue to builda public brandof"Hezhang walnut".
关键词
赫章核桃/线上线下一体化/多元销售/新媒体/乡村振兴Key words
Hezhang walnut/online and offline integration/diversified sales/new media/rural revitalization引用本文复制引用
基金项目
贵州师范学院2023年省级大学生创新创业训练计划项目(S2023142234103)
出版年
2024
国家科技期刊平台
NSTL
万方数据