The revitalization of the rural areas not only cast the shape,but also cast the soul.Farmers are the masters of the rural areas,the participants and beneficiaries of rural cultural construction,and the maintainer of the inheritance and development of rural culture,which plays an important role in the construction of rural culture.Since the well-off society was built in an all-round way,rural revitalization has entered a new period of historical opportunity.In the practice of revitalizing rural culture,giving full play to farmers'subjectivity is faced with some difficulties,such as weak subjective consciousness,lack of inheritance carrier,hindered development path,reduction of endogenous power and so on.In this regard,we should make great efforts to cultivate farmers'subject consciousness,awaken subject consciousness,enhance cultural self-confidence,assume subject responsibility,constantly promote the revitalization of rural culture,enrich farmers'rural cultural life,and improve the degree of social civilization in rural areas,so as to provide strong power support for rural revitalization.