The rural areas are the foundation and soil for the intangible cultural heritage.As an important part of cultural heritage,intangible cultural heritage has received unprecedented attention.Taking"intangible cultural heritageplus"in Zhejiang Province as an example,this paper summarizes the development and characteristics of intangible cultural heritage in Zhejiang in the good policy environment,deeply excavates rural cultural resources and activates the vitality of rural culture,on the basis of existing achievements,research on talent training,industrial innovation,cultural self-confidence and other aspects of rural revitalization strategy to provide assistance.
non-material culturerural culturerural revitalizationZhejiang Provincepath research