乡村振兴背景下自媒体助力麻江蓝莓产业发展研究
向番禺 1韩宝银 1余东妹1
作者信息
摘要
以贵州省麻江县"一县一业"项目产品蓝莓为研究对象,利用自媒体宣传方式,与当地旅游业共同发展,将麻江蓝莓打造成"star蓝莓",从而提高麻江蓝莓的品牌知名度;项目基于自媒体平台,如抖音、快手等短视频平台,利用其庞大的流量人群,构建一种全新的宣传方式,推动"star蓝莓"在全国范围的知名度.利用"star蓝莓"的魅力,为贵州省麻江县蓝莓的销售打造一个新渠道,推动麻江蓝莓走向全国广阔市场.
Abstract
Taking blueberry as the research object of"one county,one industry"project in Majiang County,Guizhou Province,using we-media publicity to develop together with the local tourism industry,Majiang blueberry is turned into"Star blueberry",so as to improve the brand awareness of Majiang blueberry.Based on we-media platforms,such as Douyin,Kuaishou and other short video platforms,this project makes use of its large flow of people to build a new publicity method,so as to promote the national popularity of"Star blueberry";besides,it makes use of the charm of"Star blueberry",so as to create a new channel for the sales of blueberries in Majiang County,Guizhou Province,and promote Majiang blueberries to the broad national market.
关键词
麻江蓝莓/品牌/线上线下一体化/自媒体/知名度Key words
Majiang blueberry/brand/online and offline integration/we-media/popularity引用本文复制引用
基金项目
贵州师范学院2023年省级大学生创新创业训练计划项目(S2023142234104)
出版年
2024
国家科技期刊平台
NSTL
万方数据