Taking blueberry as the research object of"one county,one industry"project in Majiang County,Guizhou Province,using we-media publicity to develop together with the local tourism industry,Majiang blueberry is turned into"Star blueberry",so as to improve the brand awareness of Majiang blueberry.Based on we-media platforms,such as Douyin,Kuaishou and other short video platforms,this project makes use of its large flow of people to build a new publicity method,so as to promote the national popularity of"Star blueberry";besides,it makes use of the charm of"Star blueberry",so as to create a new channel for the sales of blueberries in Majiang County,Guizhou Province,and promote Majiang blueberries to the broad national market.
Majiang blueberrybrandonline and offline integrationwe-mediapopularity
国家科技期刊平台
NSTL
万方数据
