Tourist attractions are generally located in rural areas,and their good development plays an important role in promoting the revitalization of the surrounding villages.The brand of Qinzhou Bazhaigou Scenic spot has many deficiencies in brand characteristics,brand interests,brand value and brand personality,which not only restricts the development of the scenic spot,but also affects the process of revitalization of the surrounding rural areas.Therefore,taking the implementation of the national Rural Revitalization Strategy as an opportunity,drawing lessons from the brand compass theory,this paper puts forward the brand promotion strategy of Qinzhou Bazhaigou scenic spot,so as to enhance the sustainable development of the scenic spot and drive the surrounding areas to achieve rural revitalization.
国家科技期刊平台
NSTL
万方数据
