In response to the many opportunities and challenges facing the revitalization of China's rural culture in the new era,General Secretary Xi Jinping has repeatedly put forward constructive opinions on the idea of building rural culture in the new era at important occasions.Therefore,this paper seeks to explore and understand the core essentials and practical path of Xi Jinping thought on revitalizing rural culture as a whole,so as to revitalize rural culture and enhance China's cultural soft power and Chinese cultural influence.