As a specialty resource of rural revitalization,Red culture has irreplaceable,unique functions and values in boosting industrial prosperity,gathering talents,cultivating local customs and civilization,painting ecological picture scroll and building a strong organizational fortress.Heze City has rich red cultural resources,which is the base of Resistance against Japanese Aggression in southwest Shandong,the origin of thousands of miles leaping into the Dabie Mountains,the origin of cadres moving southward,and the practice of the mass line.However,there are still some deficiencies in the current development.the fundamental reason lies in the failure to dig out the"Red"belonging to Heze,integrate the existing Red cultural resources,and sort out the problems existing in the process of rural revitalization empowered by Red culture.Based on the local rural culture and human history,we should dig deeply into the spiritual core and value implication of the Red culture in Heze,stimulate the new vitality of the Red culture and promote the rural revitalization in an all-round way.