In the context of rural revitalization,the construction of rural culture plays an indispensable role.Only by deeply excavating and inheriting the rural culture and carefully creating a unique rural brand can we really promote the all-round revitalization of the rural area.However,at present,the construction of rural culture is still faced with many challenges,including imperfect infrastructure and management system,broken inheritance of traditional culture and other resistances.this paper mainly discusses how to adopt diversified paths in the road of rural revitalization and development,so as to help the construction and development of rural culture.First of all,we should mobilize the villagers'subjective initiative and stimulate their enthusiasm to participate in the construction of rural culture.Secondly,we should strengthen the rendering of the sense of belonging of rural culture and enhance rural cohesion through cultural activities.At the same time,we should improve the rural cultural infrastructure to provide a strong guarantee for cultural activities.Finally,we should strengthen the inheritance and protection of local culture to ensure the uniqueness and vitality of rural culture.Through these measures,vigorous development of rural culture can be realized and new vitality inject can be brought into the revitalization of rural areas.