首页|数字赋能农业产业全链路建设的路径研究——基于浙江绿鹰农业的案例分析

数字赋能农业产业全链路建设的路径研究——基于浙江绿鹰农业的案例分析

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随着新一代信息技术的发展,以数字赋能农业产业全链路建设,可有效提升农业产业效率,是实现农业农村现代化、助力乡村振兴的有效策略.浙江绿鹰农业科技有限公司是一家以科技、数字、文创为一产赋能的新型农业科技企业,该文通过深入探讨绿鹰农业将数字技术融入种植、加工、营销和客户服务等农业产业全链路的全过程,探索该企业在数字化赋能过程中存在的问题.从提升数字化技术利用率、优化产业结构、构建产业联盟等方面给出提升绿鹰农业数字赋能效率的框架和路径,为相关农业企业进行全产业链路数字化转型提供理论支撑和经验借鉴.
With the development of the new generation of information technology,the construction of the whole chain of digitally-empowered agricultural industry can effectively improve the efficiency of agricultural industry,and it is an effective strategy to realize agricultural and rural modernization and help rural revitalization.Zhejiang Green Eagle Agricultural Sci-Tech Co.,Ltd.(hereinafter referred to as Green Eagle Agricultural)is a new type of agricultural sci-tech enterprise with technological,digital and cultural creation as its main production.This paper deeply discusses the whole process of Green Eagle Agricultural integrating digital technology into the whole chain of planting,processing,marketing,customer service and other agricultural industries,and explores the problems existing in the process of digital empowerment of the enterprise.The paper puts forward the framework and path to improve the digital enabling efficiency of Green Eagle Agriculturalin the aspects of improving the utilization rate of digital technology,optimizing industrial structure and building industrial alliances,so as to provide theoretical support and experience for relevant agricultural enterprises to carry out the digital transformation of the whole industry link.

digitalizationfull chain of agricultural industryGreen Eagle Agriculturalsmartfarmintelligent management

彭金燕

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浙江经贸职业技术学院,杭州 310018

数字化 农业产业全链路 绿鹰农业 智慧农场 智能化管理

2024

智慧农业导刊

智慧农业导刊

ISSN:
年,卷(期):2024.4(17)