Yingde black tea is a famous specialty brand in Guangdong Province,but at the same time,its industrial development is also faced with many challenges,such as insufficient brand influence,imperfect industrial chain and so on.In order to actively deal with such problems and promote the high-quality development of the black tea industry in Britain and Germany,this paper puts forward the corresponding countermeasures on the premise of in-depth investigation and research.First of all,it is necessary to strengthen the brand construction of Yingde black tea by means of scientific guidance and cultivation of high-quality tea by the government.Secondly,it is necessary to improve the industrial chain of Anglo-German black tea by further strengthening the standardization of production,processing,packaging and sales,optimizing the allocation of resources and promoting win-win cooperation among enterprises.Third,it is necessary to improve the added value and market competitiveness of products through in-depth excavation and utilization of local tea resources and deep integration with the secondary and tertiary industries.Through the implementation of the above measures,efforts should be made to achieve high-quality development of the black tea industry in Britain and Germany.
Yingde black teahigh-quality developmentbrand buildingdevelopment countermeasuresindustrial value
国家科技期刊平台
NSTL
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