Against the backdrop of the deep integration of culture and tourism,the construction of characteristic towns is of great significance as an important interface for urban-rural linkage.This paper selects Heijing Tourism Town in Lufeng City as the research object.The local area is rich in salt culture,ethnic culture and other cultural resources,and has superior conditions to build a cultural tourism town.At present,the problems in the construction of Heijing Ancient Town focus on:insufficient depth of resource advantages,low tourism brand effect,weak infrastructure,and small tourism revenue radiation.By deeply exploring the development characteristics of Heijing Ancient Town,formulating long-term development plans,tourism will drive local economic and cultural development and promote rural revitalization in Yunnan Province.
关键词
文旅融合/乡村振兴/黑井古镇/旅游特色小镇/发展路径
Key words
integration of culture and tourism/rural revitalization/Heijing Ancient Town/tourist town/development path
维普
万方数据