The cultural tourism industry has become an important force in empowering rural revitalization.In the process of promoting rural revitalization,Jingyuan County relies on its rich tourism resources to vigorously develop rural tourism and provide important impetus for rural revitalization.At the same time,due to insufficient development and imperfect security system,rural tourism in Jingyuan County is still at a low-level development stage.This paper uses SWOT analysis method to systematically analyze the advantages,disadvantages,opportunities and challenges of the development of the cultural tourism industry in Jingyuan County,and proposes corresponding optimization paths to realize that the cultural tourism industry in Jingyuan County can more efficiently empower rural revitalization.