As an emerging form of tourism,rural tourism has developed rapidly in recent years.This study focuses on Bailu Bay in Wulian County,examining the factors influencing tourists'revisit intentions from the perspective of the tourists.Understanding these factors can better inform the needs of tourists and promote the continuous development of Bailu Bay in Wulian County.The results show that,except for the perceived experience value which has no significant effect on tourist satisfaction,the three dimensions of perceived value significantly positively impact tourist trust and satisfaction,which in turn significantly positively influence revisit intentions.Additionally,the three dimensions of perceived value also positively affect tourist trust and satisfaction.