The requirement of combining Marxism with China's excellent cultural traditions has given rural customs civilization the essence of a new era.Starting from the perspective of"people-oriented",this article breaks down rural customs civilization into core observation elements such as"the foundation of the humanistic environment,people's lifestyle,people's mutual relations,people's cultural and leisure methods,and people's thoughts and morality"to investigate and study the practical problems and practical paths of the construction of rural customs civilization.Through a comparative study of multiple cases,it is found that there are positive factors in rural areas such as the improvement of people's living environment and the continuation of people's simple moral values.However,there are also practical issues such as the supremacy of farmers'pragmatism,the alienation of local order,the lack of folk festivals,and the risk of breaking cultural inheritance.These problems may be attributed to several aspects:the game between economic interests and cultural inheritance,differences in behavioral motivations and external manifestations,the entanglement of independent personality and acquaintance society,the mismatch between individual needs and cultural supply,and the contradiction of cultural heritage and unawareness of beliefs.
people-orientedrural customs civilizationrural customs civilization constructionrooted theorymultiple case studies