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乡村振兴背景下广西百色芒果品牌建设探究

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芒果产业是革命老区百色市农民增收、乡村振兴的重要支柱产业.对任何产品而言,质量与品质永远是核心.百色在未来继续发展芒果产业过程中,一定要高度重视芒果的品质.培育和打造百色芒果品牌,对实现全市乡村振兴具有重要意义.目前,百色芒果品牌在建设过程中,仍然存在一些问题,如芒果品质控制不到位,缺乏深加工能力,品牌建设信心不足,政府对芒果品牌建设扶持力度不够等.为实现百色芒果产业高质量发展、塑造百色芒果良好品牌形象,政府应组织芒果生产技术培训,加强芒果品质控制,扶持部分企业提升芒果深加工能力,继续加大对芒果品牌建设的资金扶持力度,多渠道宣传百色芒果品牌的核心价值.
Mango industry is an important pillar industry for increasing farmers'income and rural revitalization in Baise,an old revolutionary area.Quality is the core of the product.In the process of developing mango industry,Baise should attach great importance to ensuring quality safety,and win the brand of Baise mango.Cultivating and building the brand of Baise mango is of great significance to the revitalization of the city's countryside.At present,Baise mango brand in the construction process,there are still some problems,such as mango quality control is not in place,lack of deep processing capacity,lack of confidence in brand building,government support for mango brand building is not enough.In order to achieve high-quality development of Baise mango industry and shape a good brand image of Baise mango,the government should organize mango production technology training,strengthen mango quality control,support some enterprises to improve mango deep processing capacity,continue to increase financial support for mango brand construction,and publicize the core value of Baise mango brand through multiple channels.

rural revitalizationBaise mangobrand buildingcore valuesbrand image

邹武平、韦世妹

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广西大学 工商管理学院,南宁 530004

乡村振兴 百色芒果 品牌建设 核心价值 品牌形象

2024

智慧农业导刊

智慧农业导刊

ISSN:
年,卷(期):2024.4(21)