In the era of rapid development of the digital economy,e-commerce livestreaming has become one of the new engines driving economic growth.In particular,the e-commerce livestreaming of agricultural products provides consumers with an interactive,real-time and authentic shopping experience,stimulates consumers'desiresfor consumption,and leads the transformation of agricultural product marketing models.This paper samples some small-and medium-sized agriculture-related enterprises in Wuhan City,summarizes and analyzes their experience and problems in carrying out relevant marketing,and proposes optimization directions and strategies for livestreaming marketing,in order to promote the healthy development of the agricultural product e-commerce livestreaming industry,help farmers increase their income and increase production,and promote rural revitalization.
digital economymarketing modelagricultural productse-commerce livestreamingfarmer
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