In the context of the digital economy era,rural revitalization has become inseparable from the digital economy.Shandong Province has issued documents many times requiring it to adapt to the new trend of e-commerce development and accelerate the high-quality development of rural e-commerce.It can be seen that rural e-commerce has become the main body of current rural economic development.E-commerce gives huge impetus and potential to rural economic development,and is an important promoter of digital agriculture,rural revitalization,and digital targeted poverty alleviation.The main body of this paper is rural e-commerce in Dezhou City.The research methods of this paper mainly use literature review method,field investigation method,questionnaire survey and data analysis method.Through these two methods:data analysis model and IPA extended importance satisfaction model,we explore the current problems of rural e-commerce in Dezhou City from two different directions,understand the current situation of rural development in Dezhou City,and find out the future by making suggestions on existing problems.The development trend of rural e-commerce in Dezhou City will contribute to the development of rural economy in Dezhou City.
rural e-commercedevelopment trendDezhou Cityquestionnaire surveyIPA model
万方数据
维普
