With the rapid development of society and the advancement of science and technology,the inheritance of traditional culture is facing new challenges and opportunities.This paper takes the ancient jujube culture in Dezhou City,Shandong Province as the research object,and aims to explore how to effectively spread and promote ancient jujube culture in the perspective of cultural inheritance in the new era.By analyzing the current communication status and existing problems of ancient jujube culture,combined with modern communication theory,a series of innovative communication paths are proposed.The study found that strategies such as deeply exploring cultural connotations,integrating traditional and modern communication channels,developing cultural tourism,improving protection and utilization systems,and strengthening education and training mechanisms play an important role in enhancing the influence of ancient jujube culture.This research not only helps promote the inheritance and development of ancient jujube culture in Dezhou City,but also provides a reference for the spread of other regional traditional cultures.
new eracultural inheritanceancient jujube culturedissemination pathDezhou
万方数据
维普
