Libraries are an important position for cultural communication.Reading promotion is the library's service to promote public reading behavior and shoulders the mission of excellent cultural communication.Chinese rice culture carries the world's earliest agricultural civilization information and is a treasure of the world.It is of great significance to study how libraries use reading promotion as a means to explore feasible paths for the dissemination of Chinese rice farming culture to readers and users.The study used case analysis and document analysis methods to sort out the current situation of library organization and practice of the dissemination of rice farming culture in China and the problems existing in the dissemination process,and approached rice farming culture from the perspective of reading promotion.This paper has designed three effective paths based on reading promotion:multi-modal Chinese rice farming culture education dissemination,thematic cultural tourism dissemination,and integrated media dissemination,providing reference for library reading promotion and improving the communication power of cultural organizations.
关键词
阅读推广/多模态/中国稻作文化/传播路径/设计研究
Key words
reading promotion/multi-modal/Chinese rice culture/communication path/design research
维普
万方数据