Rural revitalization is a comprehensive revitalization led by industrial revitalization.The promotion and implementation of poverty alleviation industries can effectively connect poverty alleviation and rural revitalization.This paper takes the rural area of Lichuan City,Enshi Tujia-Miao Autonomous Prefecture as an example to address the local characteristics of the selenium products industry development problems,such as low quality,poor quality,short industrial chain,and insufficient exploration of local ecological resources,rely on Enshi's fine resources to analyze the current situation of the local market and industry,analyze the development prospects,and provide reasonable suggestions to help the development of local specialty selenium producst industries.