智慧农业导刊2024,Vol.4Issue(22) :108-111,115.DOI:10.20028/j.zhnydk.2024.22.026

湖南民族地区乡村旅游驱动乡村振兴的内在机理与发展策略

薛定刚 刘於清
智慧农业导刊2024,Vol.4Issue(22) :108-111,115.DOI:10.20028/j.zhnydk.2024.22.026

湖南民族地区乡村旅游驱动乡村振兴的内在机理与发展策略

薛定刚 1刘於清1
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作者信息

  • 1. 张家界航空工业职业技术学院,湖南 张家界 427000
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摘要

依托民族地区的资源优势,加快湖南民族地区乡村旅游发展,是助力乡村振兴的重要抓手.湖南民族地区乡村旅游驱动乡村振兴还存在一定困境,商业化趋势过于明显,乡村旅游品牌不突出,旅游从业者素质不高,与其他政策衔接不紧密.需要挖掘地域特色,赋能产业振兴,构建特色品牌,提升旅游效益,加强人员培训,优化服务水平,强化政策衔接,优化制度保障.以此达到乡村旅游驱动乡村产业兴旺、生态宜居、乡村治理、乡风文明和生活富裕的目的,建设民族地区乡村振兴示范区.

Abstract

Relying on the resource advantages of ethnic minority regions,accelerating the development of rural tourism in ethnic minority regions in Hunan Province is an important starting point to help rural revitalization.There are still certain difficulties in driving rural revitalization by rural tourism in ethnic minority regions in Hunan.The commercialization trend is too obvious,the rural tourism brand is not prominent,the quality of tourism practitioners is not high,and it is not closely connected with other policies.It is necessary to explore regional characteristics,empower industrial revitalization,build specialty brands,improve tourism efficiency,strengthen personnel training,optimize service levels,strengthen policy convergence,and optimize institutional guarantees.In this way,rural tourism will achieve the goal of driving rural industry prosperity,ecological livability,rural governance,civilized rural customs,and prosperous life,and will thereby build a rural revitalization demonstration zone in ethnic minority areas.

关键词

湖南民族地区/乡村旅游/乡村振兴/内在机理/发展策略

Key words

ethnic minority regions in Hunan/rural tourism/rural revitalization/intrinsic mechanism/development strategy

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出版年

2024
智慧农业导刊

智慧农业导刊

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