This article discusses in depth the marketing strategies of green agricultural products in the current market environment.By analyzing the characteristics of green agricultural products,combined with consumer needs and market environment,several targeted marketing countermeasures are put forward.With the popularization of the concept of healthy eating and the improvement of consumers'awareness of food safety and environmental protection,green agricultural products have gradually attracted the attention of the market.As a major agricultural country,the development of China's green agricultural products is not only related to the optimization and upgrading of the agricultural industrial structure,but also of great significance to ensuring people's health and improving the quality of life.However,in the actual marketing process,green agricultural products face the challenges of backward brand building,inaccurate target market positioning,and low consumer trust.Therefore,studying marketing strategies for green agricultural products is of great significance for promoting the development of green agriculture and meeting consumer needs.This article will study the marketing of green agricultural products,analyze the problems and opportunities faced by green agricultural product marketing,and propose corresponding countermeasures.
green agricultural productmarketing issuemodern agriculturebrand buildinggreen consumption concept
万方数据
维普
