Rural revitalization is related to people's well-being and regional economic development.Rural revitalization is inseparable from cultural revitalization.At present,excellent traditional rural culture faces many difficulties such as inheritance,development,and innovation,which are manifested in the lack of development of cultural subjects,the crisis of inheritance,the lagging development of cultural industries,and the lack of creativity of cultural products.Starting from the perspective of rural revitalization,this paper takes Huangyuan mature vinegar as the research object,based on the cultural characteristics of the county,and attempts to provide new impetus for the development of the county vinegar industry through the construction of the"one factory,one product"vinegar cultural industry brand,and combines it with the application of digital technology to achieve breakthroughs in digitalization and content richness of the vinegar cultural industry.
rural revitalizationvinegar cultural industry"one factory,one product"cultural empowermentpath exploration