首页|乡村振兴背景下永州对接粤港澳大湾区特色农产品营销策略研究

乡村振兴背景下永州对接粤港澳大湾区特色农产品营销策略研究

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实施乡村振兴战略以来,永州市委、市政府紧紧抓住粤港澳大湾区建设的机会,大力实施"菜篮子"工程和蔬菜出口"百亿工程",优势特色农业产业发展上走在湖南省的前列.但同时相关产业在品牌、价格、渠道和促销方面依然存在较大提升空间,需要从挖掘本地特色农产品种植优势、加强产销对接、提升产品质量、开展营销策略、推动产业合作和加强人才培养等方面着力,提升产品市场的竞争力,推动永州对接粤港澳大湾区特色农产品营销可持续发展.
Since the implementation of the Rural Revitalization Strategy,the Yongzhou Municipal Party Committee and Municipal Government have firmly seized the opportunity of the construction of the Guangdong-Hong Kong-Macao Greater Bay Area,vigorously implemented the "Vegetable Basket" Project and the "Ten Billion Project" for vegetable exports,and are at the forefront of Hunan Province in the development of advantageous and characteristic agricultural industries. However,at the same time,there is still much room for improvement in related industries in terms of brands,prices,channels,and promotions. It is necessary to explore the advantages of local specialty agricultural products planting,strengthen the docking of production and marketing,improve product quality,carry out marketing strategies,promote industrial cooperation,strengthen talent training,and etc. Efforts will be made to en-hance the competitiveness of the product market and promote the sustainable development of Yongzhou's docking with the Guang-dong-Hongkong-Macao Greater Bay Area's specialty agricultural product marketing.

rural revitalizationspecialty agricultural productGuangdong-Hong Kong-Macao Greater Bay AreaYongzhoumarketing strategy

周芳检、郭婉晴

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湖南科技学院 经济与管理学院,湖南 永州 425199

乡村振兴 特色农产品 粤港澳大湾区 永州 营销策略

2024

智慧农业导刊

智慧农业导刊

ISSN:
年,卷(期):2024.4(24)