Since the implementation of the Rural Revitalization Strategy,the Yongzhou Municipal Party Committee and Municipal Government have firmly seized the opportunity of the construction of the Guangdong-Hong Kong-Macao Greater Bay Area,vigorously implemented the "Vegetable Basket" Project and the "Ten Billion Project" for vegetable exports,and are at the forefront of Hunan Province in the development of advantageous and characteristic agricultural industries. However,at the same time,there is still much room for improvement in related industries in terms of brands,prices,channels,and promotions. It is necessary to explore the advantages of local specialty agricultural products planting,strengthen the docking of production and marketing,improve product quality,carry out marketing strategies,promote industrial cooperation,strengthen talent training,and etc. Efforts will be made to en-hance the competitiveness of the product market and promote the sustainable development of Yongzhou's docking with the Guang-dong-Hongkong-Macao Greater Bay Area's specialty agricultural product marketing.
rural revitalizationspecialty agricultural productGuangdong-Hong Kong-Macao Greater Bay AreaYongzhoumarketing strategy