The digital economy,as a powerful lever and important means to promote high-quality development of rural revital-ization,has played an important driving role in promoting rural cultural revitalization. Gannan has a profound cultural heritage and abundant cultural resources,and its rural cultural development contains strong potential. However,due to the lack of rural cultural construction entities,inadequate integration of rural cultural resources,and lagging development of digital infrastructure,its rural cultural work is facing a series of practical challenges. This article focuses on this and provides path suggestions from three aspects:accelerating the construction of a talent system with digital literacy,fully developing and integrating characteristic rural cultural re-sources,and increasing the construction of digital economic infrastructure,in order to provide path references for realizing the revi-talization of rural culture in southern Jiangxi.
rural cultural revitalizationdigital economypathcultural constructionGannan Revolutionary Old Area