电力客户细分技术应用研究
Development and Application of Power Markets Segmentation Technique
罗佳 1郑方鹏 1姚刚1
作者信息
- 1. 贵州电网有限责任公司，贵州 贵阳 550002
- 折叠
摘要
随着新的电改方案《关于进一步深化电力体制改革的若干意见》(中发〔2015〕9号）及其配套文件的印发，新一轮的电力体制改革已拉开序幕。在这种形势下，传统的直面客户的电网企业，必须在营销理念、营销方式、营销技术等方面进行调整，以便做好电网建设，更好地服务于广大客户。基于电力客户细分管理理论是探索的可能应用手段之一。文章就客户细分技术在贵州电力市场试验性研究进行分析，以期其能作为一种有效的营销管理工具。
Abstract
The new power system reform has been on after the document No. ZF[2015]9 and its supporting documents issued. In this new situation, the traditional face of the customer 's power grid enterprises have to read just their market ideas, operation mode and marketing methods to serve better for their customers, power grid operating and construction. The strategy based upon market segmentation is one of the methods. The market segmentation experiment in Guizhou was described and expect to ifnd a suitable market tools.
关键词
电力客户/细分技术/客户细分/ABC分类Key words
electric power customer/markets segmentation/customer segmentation/ABC classiifcation引用本文复制引用
出版年
2016
NETL
NSTL
万方数据