With the upgrading of consumption,the domestic leisure food market has entered a period of rapid growth.To avoid homogeneous product competition,it has become imperative for leisure food companies to develop differentiation strategies.Differentiation strategy is not merely about pursuing distinctions from competitors but involves implementing a series of differentiated strategies to gain consumer recognition,making it difficult for other competitors to imitate,and creating products with long-term value significance.This article takes Qiaqia Food as an example,comprehensively analyzing the implementation of Qiaqia Food's differentiation strategy from four aspects:product categories,brand potential,marketing channels,and production models.It also delves into the economic effects of the differentiation strategy from both financial and non-financial performance perspectives.The financial performance is analyzed mainly in terms of profitability,sustainable profitability,and operational efficiency,while non-financial performance focuses on brand value and innovation capability.The results indicate that Qiaqia Food's differentiation strategy is typically representative and possesses strong competitive capability,helping Qiaqia Food maintain a significant advantage in intense market competition,with the aim of providing insights and references for similar enterprises.
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