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数字经济时代中小企业战略转型策略研究

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数字技术的广泛应用和快速发展孕育了数字经济这一新兴经济模式.在新一轮技术革命浪潮的引领下,数字经济的发展已成为推进国家战略实施的重要举措.在此背景下,中小企业如何进一步优化自身的战略转型策略,成为一个亟待解决的重大课题.基于此,本文立足于数字经济时代发展的现状,提出数字经济时代中小企业面临的新挑战,剖析数字经济促进中小企业战略转型的机制作用,并提出中小企业战略转型策略,为中小企业把握数字经济带来的机遇,积极应对挑战,为提高核心竞争力提供理论参考和依据.
Research on Strategic Transformation Strategies of SMEs in the Digital Economy Era
The widespread application and rapid development of digital technology have given rise to the emerging economic model of the digital economy.Under the wave of a new technological revolution,the development of the digital economy has become a key initiative for advancing national strategies.In this context,how small and medium-sized enterprises(SMEs)can further optimize their strategic transformation strategies has become a critical issue to address.Based on the current state of development in the digital economy era,this study identifies the new challenges faced by SMEs,analyzes the mechanisms through which the digital economy facilitates SME strategic transformation,and proposes strategies for SME transformation.The findings aim to help SMEs seize opportunities presented by the digital economy,actively respond to challenges,and enhance their core competitiveness,providing theoretical insights and practical guidance.

digital economysmall and medium-sized enterprisesstrategic transformationtransformation strategynew economic form

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西安高新城市服务管理有限公司 陕西 西安 710065

数字经济 中小企业 战略转型 企业转型策略 新兴经济

2025

中国商论
中国商业联合会

中国商论

ISSN:2096-0298
年,卷(期):2025.34(1)