Research on the Co-creation and Win-win Model of Brand Building for Guangyuan Agricultural Products within the Chengdu-Chongqing Economic Circle
Against the backdrop of globalization and regional integration,regional economic cooperation has emerged as a pivotal force driving economic growth.In western China,the Chengdu-Chongqing Economic Circle,leveraging its geographical and resource advantages,has become a new engine of economic expansion.Guangyuan,as a significant agricultural base in Sichuan Province,attaches great importance to branding its agricultural products for enhancing agricultural competitiveness and boosting farmers'incomes.Nevertheless,Guangyuan's agricultural products still confront numerous challenges in the branding process.This study focuses on the interaction between the Chengdu-Chongqing Economic Circle and the branding of Guangyuan's agricultural products,analyzing the development of the economic circle and the unique strengths of Guangyuan's agricultural products,while emphasizing the significance of market expansion,resource sharing,and brand co-creation.We propose the"Intelligent Green Chain,Co-creating the Future"model,which encompasses strategies such as policy support,industrial collaboration,brand co-creation,market expansion,and ecological conservation.The research indicates that this model has achieved remarkable results in various aspects,portending its potential to provide insights for agricultural brand building in China,driving brand modernization,and contributing to rural revitalization and high-quality agricultural and rural development.
Chengdu-Chongqing Economic CircleGuangyuan agricultural productsbrand buildingregional economic cooperationco-creation and win-win
万方数据
维普
