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中国式现代化视域下乡村文旅新业态及发展模式研究

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乡村文旅新业态逐渐成为一种新的经济增长点,在中国式现代化场景中具有重要作用.乡村文旅新业态高度契合中国式现代化的发展进程,农文旅等深度融合发展,不仅赋能"乡村文旅+"等新产业新业态的出现,还催生了乡村文旅的新特点和新趋势,彰显了乡村文旅新的价值体现.在中国式现代化视域下,乡村文旅新业态的发展需要从理论、人本、文化、价值等多层逻辑分析,准确辨析其发展模式及特点,找准问题困境,以"加强领导、精准定位、深耕本底、人才引领、数字赋能、场景营造"推进乡村文旅新业态发展模式的融合创新与高质量发展,以供参考.
Research on the New Formats and Development Mode of Rural Cultural Tourism in the View of Chinese Path to Modernization
New formats of rural cultural tourism are gradually becoming a new economic growth point,which plays a unique and important role in the scene of Chinese path to modernization.The new format of rural culture and tourism is highly consistent with the development process of the Chinese path to modernization.The deep integration and development of agriculture,culture and tourism not only enable the emergence of new industries and new business forms such as"rural culture and tourism+",but also give birth to new characteristics and trends of rural culture and tourism,highlighting the new value of rural culture and tourism.From the perspective of the Chinese path to modernization,understanding the development of new rural cultural and tourism business requires multi-level logical analysis from theory,humanism,culture,value,etc.This approach involves accurately identifying its development mode and characteristics,recognizing the problem dilemma,and promoting the integration,innovation and high-quality development of new rural cultural and tourism business development mode.This can be achieved through strategies such as"strengthening leadership,precise positioning,deep foundation,talent guidance,digital empowerment,and scene building".

Chinese modernizationrural tourismnew cultural and tourism formatsintegration of culture and tourismhigh-quality developmentintegration and innovation

宋豪

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中国共产党重庆市南岸区委员会党校 重庆 401336

中国式现代化 乡村旅游 文旅新业态 文旅融合 高质量发展 融合创新

2025

中国商论
中国商业联合会

中国商论

ISSN:2096-0298
年,卷(期):2025.34(1)