With the adjustment of China's economic structure,the new concept of green development has been deeply rooted in people's hearts,bringing significant opportunities for the development of the new energy vehicle industry.This paper focuses on the marketing strategies for new energy vehicles(NEVs),deeply analyzing the positive impact of the concept of green development on the marketing of NEVs.It also points out the current marketing situation and challenges faced by the NEV industry.Based on this,targeted development strategy recommendations for NEV marketing are proposed,aiming to promote progress and development in the marketing of NEVs in China.
关键词
绿色发展/新能源汽车/市场营销/绿色环境/消费经济
Key words
green development/new energy vehicles/marketing/green environment/consumption economy
维普
万方数据