Under the new dual-circulation development pattern,leveraging regional resources and technological advantages to establish a distinctive regional brand is an important way to promote rural revitalization and achieve high-quality rural development,an important measure to achieve"agricultural supply-side structural reform",and an inevitable choice to solve the prominent problem of the flat,low-value and heavily excess marketing of agricultural products.Under the background of rural revitalization strategy,this paper focuses on the current development status of"Jingpin Mingmen"regional agricultural brand and the existing problems in brand building,analyzes the influencing factors,and puts forward corresponding countermeasures and suggestions,aiming to provide beneficial ideas and enlightenment for the regional brand construction of agricultural products.
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