The inheritance and innovation of textile and garment time-honored based on brand ambidexterity
Inheritance and innovation is an important proposition for the lasting development of textile and garment time-honored brands,the inheritance and innovation elements of the textile and garment time-honored brands under the ambidexterity perspective include brand culture inheritance and marketing innovation,characteristic craft inheritance and technological innovation,etc.Textile and garment time-honored brands can use the theory of brand ambidexterity to fit the brand heritage and innovation.In the face of the existing culture expression of the textile and garment time-honored brands is not enough,product marketing innovation is not enough and other development problems,textile and garment time-honored brands should dig deep into the cultural connotation of the brands,use digital technology for product and marketing innovation,to maintain the lasting vitality of the textile and garment time-honored brands.
textile and garment time-honored brandbrand inheritancebrand innovationbrand ambidexterity
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